Corporate Presentation RIU Hotets

RIU Hotels & Resorts Presentation 2024

RIU Hotels & Resorts

Contents

The company’s annual presentation includes a summary of its achievements and targets, a financial analysis comparing profits and revenue with the previous year and an overview of hotel operations, including occupancy and loyalty programmes. It also provides an evaluation of RIU’s marketing actions, human resources efforts and sustainability commitments.

The Company Data Sheet The chain’s history The chain’s milestones The CEOs RIU around the world

Holiday Hotels

RIU Plaza Hotels

Entertainment Splash Water World RiuParty

Loyalty Programmes

Proudly Commited

Planned Openings and Renovations 2023 renovations

RIU Online Blog

RIU App RIU Pro Social media

Riu Partner Club

Riu Class

Opening soon

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RIU Hotels & Resorts The Company

RIU Hotels & Resorts. The company RIU Hotels & Resorts was founded in Mallorca, Spain, in 1953, as a small family holiday business by the Riu family, the original and current owners, now in its third generation. The company specialises in holiday accommodation and over 78% of its establishments offer its renowned All Inclusive by RIU service. With the opening of its first city hotel in 2010, RIU expanded its product line with its own range of urban hotels under the name RIU Plaza. RIU Hotels & Resorts has 97 hotels in 21 countries, with a total of 35,808 employees that welcomed 6,4 million customers in 2023. The chain is known for its strict commitment to quality, for offering guests outstanding facilities in the best beach and city destinations, for its varied and carefully prepared dining options and for its personalised service provided from the heart. The chain’s staff are what sets it apart from the competition. They are RIU’s main asset and its greatest source of pride.

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RIU Hotels & Resorts The Company

RIU Group data sheet

Distribution by Rating

All Inclusive vs Half Board

22 % HALF BOARD

1 % 3 STARS

41 % 4 STARS

78 % ALL INCLUSIVE

58 % 5 STARS

Hotels

Rooms

97

50,088

RIUSA II S.A . Founded in 1993, hotel operation company (TUI and RIU capital, 50% each). RIU es accionista de TUI AG since 2005. At present, RIU has 1.1% of the shares in TUI Group. Commercial Partnerships 36th chain in the world (Hotels Magazine 2023 ranking) 1st in Spain by revenue and 4th by number of rooms (Hosteltur magazine 2023 ranking) Positioning

Plaza vs. Holiday

10 % PLAZA

Countries

Staff

90 % HOLIDAY

21

35,808

Beds

6.4 million Customers

99,935

€ 3,607 million Gross Income

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RIU Hotels & Resorts The Company

The chain’s history

opening of the hotel Riu Taino in Punta Cana in 1991. This was the first major step in RIU’s growth in the Americas, where it now has 45 hotels. In 1993 the Riu family strengthened its relationship with TUI by creating the company RIUSA II SA, which operated all the RIU brand hotels. Following the passing of Luis Riu Bertrán in 1998, his children Carmen and Luis Riu took over the company and continue to manage it to this day. In 2010, RIU embarked on one of the biggest challenges it had ever faced as a company with the launch of its RIU Plaza urban line, opening hotels in some of the world’s major cities such as New York and Madrid, and it quickly consolidated its commitment to this new line of business. The chain’s next challenge was to expand into Asia, a process that began in 2016 with the opening of the Riu Sri Lanka. RIU has changed its sustainability strategy over the past decade, and in 2024, the hotel chain wants to take the final step in this journey to achieve coherent but ambitious goals that will prepare the company for a more sustainable future.

RIU was founded by Juan Riu and Maria Bertrán in 1953 when they purchased the San Francisco hotel in Mallorca, together with their son Luis Riu Bertrán. The company gained strength in the Balearic Islands during the 1960s and 1970s thanks to a partnership with TUI (Touristik Union International) in 1977. Some years later in 1985, they opened the hotel Riu Palmeras, which was their first hotel in Gran Canaria. This step marked the beginning of the company’s journey outside the Balearic Islands. Following this milestone, it began to grow in the international arena with the

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RIU Hotels & Resorts The Company

The chain’s milestones

1998 Generational change: Carmen and Luis Riu named CEOs

First urban hotel: Riu Plaza Panama 2010

The chain’s first hotel: Riu San Francisco (Mallorca) 1953

First hotel outside of the Balearic Islands: Riu Palmeras (Gran Canaria)

1985

First hotel in Asia: Riu Sri Lanka 2016

50 th anniversary of RIU 2003

RIUSA II S.A. founded beside TUI 1993

RIU Hotels S.A. founded beside TUI 1977

First international hotel: Riu Taino (Punta Cana) 1991

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Europe 5 countries 13 destinations 31 hotels

RIU Hotels & Resorts The Company

RIU around the world

New York Toronto

Dublin London

Berlin

San Francisco Chicago

Madrid

Madeira Canary Islands

Miami

Balearic Islands

Panama

Bahamas

Dubai

Andalusia

Cape Verde

Sri Lanka

Morocco

Mexico

Senegal

Dominican Republic

Costa Rica

Maldives

Aruba

Zanzibar

Jamaica

Mauritius

America 8 countries 19 destinations 45 hotels

Africa 5 countries 7 destinations 17 hotels

Asia 4 countries 4 destinations 6 hotels

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Hoteles Vacacionales

Hoteles Urbanos

RIU Hotels & Resorts The Company

The CEOs

Carmen Riu and Luis Riu were appointed CEOs in 1998 and still hold this position today. They direct the company together, complementing one another and each contributing their skills to the company. Carmen Riu directs the Finance, Administration, Legal and Information Systems and Corporate Social Responsibility departments, while Luis Riu is in charge of Expansion, Sales and Marketing and Operations.

Carmen Riu Carmen Riu was born in Palma de Mallorca in 1955. She is married and has three children. She has a degree in business administration from the University of Barcelona and also undertook postgraduate studies in human resources and finance at the IE Business School in Madrid. Carmen Riu has had a long career at RIU, where she has been hotel manager and head of human resources and administration and finance. In 1998 she was named CEO of RIU Group, together with her brother Luis. Luis Riu Luis Riu was born in Palma de Mallorca in 1960. He is married and has three children. He has a degree in business administration from the University of Barcelona and has always had a clear passion for hospitality. He has had a long career at the chain, where he has been hotel manager and head of expansion in the Canary Islands. In 1991 he was appointed chairperson and directed the company’s international expansion in this role. Since 1998 he has been CEO of RIU Group, together with his sister Carmen.

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RIU Hotels & Resorts Holiday Hotels

Holiday Hotels

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RIU Hotels & Resorts Holiday Hotels Product lines RIU Hotels & Resorts has specialised in holiday hotels since its beginnings. It offers hotels with outstanding facilities and excellent locations in the best beach and city destinations, as well as high quality dining options. More than 78% of its establishments offer the chain’s all inclusive service. The RIU chain offers the ideal product for the whole family. That’s why it includes services and activities for young children as well as shows and fully equipped spas for adults.

RIU Hotels Located in the best holiday destinations. Ideal for families, young couples and groups of friends, with comprehensive facilities where guests can enjoy a wide range of dining options and the best entertainment.

RIU Palace Hotels RIU Palace is the RIU chain’s most sophisticated line of hotels, designed to make our guests feel like royalty. The excellent service provided with a broad smile invite guests to discover the modern facilities located right on the beach.

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RIU Hotels & Resorts Holiday Hotels

All Inclusive Drink, eat and have fun... it’s all included.

Take a seat, relax and enjoy the pleasant atmosphere while you sample the best of Spanish, Asian, Italian, Mexican or Japanese cuisine in the themed restaurants.

From early in the morning, our guests can enjoy the exclusive RIU Hotels & Resorts all-inclusive service. Sports, entertainment, games for children and activities for adults... Everything has been carefully designed and prepared to ensure that our guests can forget about their daily routine and simply enjoy themselves.

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RIU Hotels & Resorts Holiday Hotels

Adults Only An extra touch of privacy during your stay

The Adults Only concept is for those who want an extra serene stay, whether they’re with their partner or friends. These hotels have a wide variety of entertainment and dining options, as well as facilities and amenities that are perfect down to the last detail.

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RIU Hotels & Resorts Holiday Hotels

Elite Club The premium service available in a growing number of RIU Palace hotels. These hotels offer unique spaces exclusively for Elite Club guests, such as a restaurant for breakfast and dinner, an exclusive beach area and pool and a dedicated lounge. Guests also receive a welcome gift and aromatherapy in their rooms, which boast the best views in the hotel. They have access to premium drinks throughout the hotel, as well as a high-end spirits dispenser and a mini-bar with snacks in their room. Elite Club was launched in 2022 at the Riu Palace Kukulkan in Cancun. Following its great success, it was then introduced in other destinations such as the Riu Palace Macao in the Dominican Republic, the Riu Palace Pacifico and Riu Palace Baja California in Mexico and the Riu Palace Jamaica. In 2024, the chain plans to take Elite Club to the Riu Palace Antillas in Aruba and the Riu Palace Mauritius, as well as the Riu Palace Bavaro in the Dominican Republic, which will become RIU’s first family hotel to also offer this exclusive service.

Elevate your expierence

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RIU Hotels & Resorts Holiday Hotels Mice & Weddings

At RIU, we work to provide all the best amenities during your events. That’s why we offer our meeting hotels to ensure that your events and group stays are a sure-fire hit. We have a wide range of destinations so that you can choose the best fit for your celebration: Mexico, Cape Verde, New York, Miami, Berlin, Aruba and many more.

Events & Conferences We have a range of flexible rooms for incentive and social events. Modern rooms and the best technology at the service of our customers.

Wedding Collections Special wedding collections in the world’s best destinations.

• Free Wedding Collection • Classic Wedding Collection • Royal Wedding Collection • Caprice Wedding Collection • Indulgence Wedding Collection

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RIU Hotels & Resorts Entertainment

Entertainment

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RIU Hotels & Resorts Entertainment

Animation Continuous innovation for enjoyment and fun RiuFit our extensive programme of guided activities including water exercises, relaxation or stretching. RiuArt offers guests a chance to explore their most artistic side. RiuFun means fun for everyone, with games and sports both at the pool and on the beach. Riu4u Teens become the stars, leaders and makers of their own fun with activities, games, workshops, and sports ... Riu4u is our youngest proposal. RiuStage With different options every night, pool or beach parties, fairs and competitions, live music and dance nights, our schedule includes a wide assortment of activities that is different in each zone.

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RIU Hotels & Resorts Entertainment

RiuLand A fantasy world for little ones At RIU, we also take care of the youngest members of the family. RIU Land is a modern children’s entertainment programme with activities adapted to different age groups (Megas for children aged 4-7 and Gigas for children aged 8-12) that prioritizes outdoor, physical and group games. It also emphasises values such as cultural diversity and taking care of the environment.

Our activity leaders have a programme of activities focused on outdoor, physical and group activities rather than more sedentary options like crafts and board games.

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RIU Hotels & Resorts Entertainment

Splash Water World A journey full of slides and big thrills Fun is guaranteed with this new water park. Slides in different sizes and types, amazing cascades, some several metres high, and pools for all ages. Guests can enjoy these facilities for free at some of RIU’s hotels in Punta Cana, Mexico, Jamaica, Costa Rica, Cape Verde and Dubai.

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RIU Hotels & Resorts Entertainment

RIU Party Enjoy the best parties on your holiday. This new entertainment concept from RIU offers a range of themed parties. They include shows, performances and sets from top DJs. There are two types of RIU Party events: the adults-only RIU Pool Party events that are held in a closed area with a pool and the RIU Get Together Party events for all ages.

You’ll find the best shows, dances and DJs at our RIU Party events.

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RIU Hotels & Resorts RIU Plaza Hotels

RIU Plaza Hotels

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RIU Hotels & Resorts RIU Plaza Hotels

RIU Plaza Hotels

RIU Hotels & Resorts launched its line of RIU Plaza city hotels in 2010 RIU Plaza hotels are positioned in strategic locations in national and international capitals. These establishments are characterised by their modern yet functional style and a service that offers all types of amenities for both business travellers and holidaymakers.

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RIU Hotels & Resorts RIU Plaza Hotels

Plaza Hotels destinations

New York

Chicago

London

Dublin

San Francisco

Berlin

Miami

Madrid

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RIU Hotels & Resorts RIU Plaza Hotels Plaza Hotels

Hotel Riu Plaza Panama

Hotel Riu Plaza Guadalajara

Hotel Riu Plaza Miami Beach

Hotel Riu Plaza Berlin

Panama · Panama City

Mexico · Guadalajara

USA · Miami

Germany · Berlin

• Located in the heart of the banking and business district of Panama City • 644 total rooms • Conference centre

• Located in the centre of Guadalajara, in the most exclusive area of the city • 550 total rooms • Conference and business centre

• Located on the oceanfront in Miami Beach • 284 total rooms • Conference room

• Located in the centre of Berlin, very close to the Kurfürstendamm • 357 total rooms • Conference & meeting rooms

Hotel Riu Plaza New York Times Square

Hotel Riu Plaza The Gresham Dublin

Hotel Riu Plaza Fisherman’s Wharf

Hotel Riu Plaza España

USA · New York

Ireland · Dublin

Spain · Madrid

USA · San Francisco

• Situated in Manhattan in the renowned “Restaurant Row” • 647 total rooms • Conference & meeting rooms

• Located in O’Connell Street, the heart of the city centre of Dublin • 389 total rooms • Conference & meeting rooms

• Located in the heart of the city centre of Madrid, “Edificio España” (Spain Building) • 582 total rooms • Conference & meeting rooms

• Situated in the Fisherman’s Wharf district, close to Pier 39 • 531 total rooms • Grab & Go service

Hotel Riu Plaza Manhattan Times Square

Hotel Riu Plaza London Victoria

Hotel Riu Plaza Chicago

Hotel Riu Plaza Toronto

USA · New York

United Kingdom · London

USA · Chicago

Canada · Toronto

• Situated in Manhattan, surrounded by Broadway’s most famous theatres • 656 total rooms • Grab & Go service

• Located in the heart of London close to Victoria station • 435 total rooms • Conference & meeting rooms

• Located in Streetville close to the Magnificent Mile • A total of 390 rooms • Terrace and sky bar on the 26th floor

• Located on Ontario Street in Toronto’s financial district • A total of 352 rooms • Conference and meeting rooms

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RIU Hotels & Resorts Loyalty Programmes

Loyalty Programmes

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RIU Hotels & Resorts Loyalty Programmes

RIU Class RIU holidays with exclusive benefits

RIU Class points come with lots of benefits! Earn points on all your stays and exchange them for discounts and benefits on your holiday.

At RIU Hotels & Resorts, we want to take the utmost care of all our customers. That’s why we created our RIU Class loyalty programme in 1997 to allow them to enjoy exclusive benefits, such as points that they earn for stays and then use to pay for extra expenses in hotels or special offers and discounts on our partners’ services, so they can enjoy unforgettable experiences during their holiday.

For more information, please visit www.riuclass.com

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RIU Hotels & Resorts Loyalty Programmes

RIU Partner Club Since its beginnings, the company’s history has always been linked to tour operation and travel agents have been its greatest allies throughout its growth. That’s why RIU launched a loyalty programme just for them back in 1992. Travel agents that join RIU Partner Club are guaranteed to receive the best training as they get to know our products first-hand, and they are able to recommend the hotels that best meet customers’ expectations.

For more information, please visit www.riupro.com

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RIU Hotels & Resorts Proudly Committed

Proudly Committed

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RIU Hotels & Resorts Proudly Committed

Proudly Committed A decisive step toward Sustainability In 2023, RIU Hotels presented its Proudly Committed sustainability strategy, which represents a turning point for RIU. A transformation is underway that puts sustainability at the centre of all the company’s decisions. Proudly Committed is the title that lets the whole organisation, all our employees, our customers and society know that RIU is taking a definitive step towards sustainability. What’s more, it is also the name of the new sustainability strategy that will be implemented between 2024 and 2026. Corporate Social Responsibility is no longer just a department; from now on it will be a cross-cutting function. RIU is proud of many things. It has achieved excellent levels of customer satisfaction and great results, and this is a global achievement that was made possible by everyone’s hard work and effort. It now faces the challenge of maintaining the same results, but with different processes, products and requirements to ensure that its impact on the community and the environment is as positive as possible. Proudly Committed represents RIU because it is a serious, professional and reliable company. It only announces targets that it knows it can meet. And if it announces them, it puts all its efforts and resources into delivering on these commitments.

The Proudly Committed strategy has four pillars:

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RIU Hotels & Resorts Proudly Committed

Community and sustainable destinations

The aim is to continue contributing to prosperity in the company’s destinations using the RIU Method. For the first time ever, this methodology developed in

One great example of the RIU Method is the Artola Paediatric Clinic project in Costa Rica. This is a public-private partnership that provides primary care services for children and elderly patients in the area of Guanacaste, thereby raising the standard of healthcare received in this destination. This project has been highlighted as an example of public-private collaboration and RIU has replicated it on the island of Sal in Cape Verde

collaboration with ESCP Business School brings a system applied in international cooperation to the tourism industry. It is based on academic criteria that make it possible to get to know the nearby community and identify areas of improvement where RIU can have a positive impact by guiding social investment to the areas where it is most needed.

The goal is to have a benchmark project in all destinations by 2026.

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RIU Hotels & Resorts Proudly Committed

Environment and climate: RIU Zero Impact

The aim is to minimise the company’s environmental footprint. The goal is to move towards a circular business model and have a flagship

RIU also supports the circular economy with its projects in Mallorca and Tenerife, and similar initiatives will be launched in other destinations in the future. These public private projects aim to create a sustainable tourism community, reduce waste and source locally produced products for hotels. In addition, RIU is committed to renewable energies and 20 of its hotels already have photovoltaic systems. This, together with the use of a certified green energy supply, has led to a 27% reduction in the company’s CO2 emissions.

biodiversity project in each destination.

RIU currently has flagship projects with the NGOs Oceanus in Quintana Roo (Mexico) and Projeto Biodiversidade in Cape Verde. The former creates and maintains coral nurseries to increase the reefs’ resilience and adaptation potential and promote the recovery of associated species. The latter protects the ecosystem of the loggerhead sea turtle, a threatened species whose numbers have multiplied in recent years thanks to the efforts of volunteers and private entities.

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RIU Hotels & Resorts Proudly Committed

Essence and People: Sustainable Talent and Training

The aim of this pillar is to put people at the centre of the company. RIU seeks to attract and retain new generations so

that they can grow both personally and professionally alongside the company. To this end, and in line with the company’s sustainable culture, we are committed to education and training. In the last year, employees received 126,255 hours of training.

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RIU Hotels & Resorts Proudly Committed

Transparency and honesty: certified hotels

The aim is for RIU to continue projecting the company’s true image: serious, transparent and honest.

Certifications make it possible to verify and corroborate this, which is why the company aims to certify all of its hotels. Thanks to the work carried out since 2011, more RIU hotels now hold a sustainability certification than any other hotel chain in Spain.

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RIU Hotels & Resorts Proudly Committed

Hotels with a responsible conscience RIU hotels the world over aim to integrate with the communities where they operate and work to contribute to the improvement and well-being of its social and environmental surroundings. These are a few examples:

Alliances In recent years, the company has joined various organisations with the aim of making the tourism sector more respectful of people and the environment. • IUF-UITA: In 2021, RIU signed an agreement to combat sexual exploitation in its hotels and strengthen its commitment to human rights and equality. • The ECPAT Code: Since 2012, RIU Hotels has been part of the ECPAT network to protect children and teenagers from sexual exploitation in the tourism industry. • UNWTO’s Global Code of Ethics for Tourism: In 2016, RIU made a commitment to the World Tourism Organisation to achieve responsible and sustainable tourism.

Charitable accommodation: RIU offers charitable accommodation in all of its hotels for allied NGOs so they can work in the destinations where their help is needed most. “Circular” hotels RIU is committed to the circular economy with worksite waste recycling projects such as the one carried out in the Riu Concordia, which obtained the first “minimum waste” certification from MAC insular. RIU also has two circular projects to create a sustainable

tourism community, reduce waste and provide locally-sourced products at its hotels in Playa de Palma and Tenerife. The latter initiative boasts the 2021 Canary Islands Sustainable Economy Award from Fundación La Caja de Canarias and CaixaBank. This was achieved through partnership with other hotel chains, transforming organic waste into compost that is subsequently provided to local farming co-ops. The results are ingredients grown with said compost and offered to guests at the buffet.

For more information, visit RIU Hotels’ CSR website: www.riu.com/riusponsible

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RIU Hotels & Resorts New Hotels and Refurbishments

New Hotels and Refurbishments

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RIU Hotels & Resorts New Hotels and Refurbishments Refurbishments in 2024

Hotel Riu Plaza Guadalajara

Hotel Riu Negril

Hotel Riu Palace Bavaro

GUADALAJARA · JALISCO · MEXICO

BLOODY BAY BEACH · NEGRIL · JAMAICA

PUNTA CANA · REPUBLICA DOMINICANA

• Located in the centre of Guadalajara, in the most privileged area of the city

• Several restaurants and bars • Swimming pool with a sun deck • “Moon Liz” spa • Conference and meeting centre

• 24-hour all-inclusive service • On the beachfront • Free WiFi throughout the hotel • Gold award from the Travelife Sustainability System

• Extensive entertainment programme for children and adults with the RIU entertainment team • 3 swimming pools, one of which has a jacuzzi • Main restaurant and themed restaurants

• Free WiFi throughout the hotel • 24-hour all-inclusive service • Gold award from the Travelife Sustainability System • Main restaurant and themed restaurants

• Splash Water World water park (at the RIU Resort), open 6 times a week • Themed adults-only RIU Party events (at the RIU Resort) • Spa with different treatments at the RIU Resort

• 3 km from Expo Guadalajara • Gold award from the Travelife Sustainability System • Free minibar upon arrival

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RIU Hotels & Resorts Planned Openings and Renovations Opening soon

Hotel Riu Palace Aquarelle JAMAICA · FALMOUTH • May 2024 • A total of 753 rooms

Hotel Riu Mauritius Resort MAURITIUS · LE MORNE • May 2024 • A total of 700 rooms

Hotel Riu Plaza Chicago USA · CHICAGO • October 2024 • A total of 390 rooms

Hotel Riu Plaza Toronto CANADÁ · TORONTO • Year 2025 • A total of 352 rooms

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RIU Hotels & Resorts RIU Online

RIU’s world on Internet Social media

Riu Pro This cutting-edge tool that brings together everything travel agencies need to do their work, in a single place. www.riupro.com

Join RIU’s social media profiles to stay up to date on all our news, proposals and contests.

RIU App In a single app, customers can book holidays, check in online, request services during their stay at the hotel and access the benefits of the RIU Class loyalty programme; in short, everything they need to manage their holidays with RIU. www.riu.com/riuhotels-app

Blog RIU Hotels & Resorts shares its news through articles on its blog. Its CEO, Luis Riu, also shares his vision for the company and its hotels in his personal posts on the blog. www.riu.com/blog

Communications Department prensa@riu.com · T +34 971 74 30 30 Find out more about our hotels: riu.com | riuplaza.com

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2024 © RIU HOTELS & RESORTS

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